Thursday, December 23, 2010

The Pitch - How to do a presentation

THE PITCH
Also known as Elevator Pitch or a Short Presentation


This is not a sales pitch, nor is it the time to go into full detail about your product or service. It is a brief overview that explains your approach and gives enough information so your listener wants more information, to set an appointment or possibly invest in you and your product.

Your pitch must answer these questions:

1) Who you are?
- Credibility/Trust
* Background, Years of experience, Achievements, Credentials, Big clients, Business built in dollars or percentages

2) What is your product or service?
- Briefly describe. It is not important for them to know at this point exactly how it works.

3) Different/Distinctive/Original
- What are your competitors doing, is your product/service/appearance unique?

4) Who are you selling to (target market)?

5) Benefit
- Depending upon your audience (end user, investor, strategic partner, referral relationship)
* Things to think about: How will you make money & how much? How will they make money? How will it benefit the listener?

6) Who is on your team (core management and advisors or early investors) and why is your team the best group to deliver your solution?

7) Investor pitch only: Seeking: Requested capital amount

Your enthusiastic elevator pitch should contain:

Interesting Opening
Your goal is to get your listener’s immediate attention. Your opening should be a statement or question designed to intrigue the listener. Try to make it relevant to the person you are addressing.

Clear, Concise Explanation
Depending upon the amount of time you have in front of your audience you will want to be sure to cover all important topics and not bore your audience or go over your time and possibly miss something.

For 60-90 seconds aim for around 200 words. Write down your pitch record yourself, edit what you’ve done, and finish with a pitch you can deliver smoothly.

For over 90 seconds write a draft using bullet points and practice by recording yourself. Be sure to cover all important points above and edit if you go over or miss something. Do it until you get it right.

Presentations are generally not over 10 minutes long. Be aware of your audience and know what is expected.

Monday, December 20, 2010

With the year closing it's important to go out strong. Don't let the end of the year slow you down, keep working hard until the very end.

Friday, December 10, 2010

How to Find Your Angel Investor
Seek, attract and secure a funder for your business http://ping.fm/3HOfM

Thursday, December 9, 2010

Without yearly planning business can never truly be successful. If you don't know where to begin, get out your calendar and start there or hire someone that can help.

Saturday, December 4, 2010

Friday, December 3, 2010

Wednesday, December 1, 2010

Are you familiar with BNI? My first year 10 yrs ago 64% of my revenue came from BNI. For more info, http://www.bnisfbay.com/directory.htm

Tuesday, November 30, 2010

Is it getting harder to bring prospects to a YES buying decision? Sign up now & enter DBT for your 10% discount. http://closethesale.eventbrite.com/?ref=ebtn

Tuesday, November 23, 2010

Hiring your an employee can be stressful. Take a look at this list of items that MUST be done to ensure you are compliant as an employer. http://ping.fm/RzroW
Hiring an employee TO DO LIST. http://ping.fm/RzroW

Things you must do when hiring an employee

If you are hiring an employee, you must file documents with and pay taxes to various government agencies. These forms can be overwhelming, take a lot of time and also have to be done precisely which can be stressful. If you are looking for assistance email us at Tiffanie@DoingBusinessToday.com and we can get someone to help you.

1. Obtain an employer identification number.When you hire employees, you must get an employer identification number (EIN) to use on tax returns and other documents you submit to the IRS. To get an EIN, you must file IRS Form SS-4. You can download the form from the IRS website at www.irs.gov.

2. Register with your state's labor department.Once you bring on employees, you will have to pay state unemployment compensation taxes. These payments go to your state's unemployment compensation fund, which provides short-term relief to workers who lose their jobs. Go to http://workforcesecurity.doleta.gov/map.asp for a list of state unemployment insurance tax agencies.

3. Get workers' compensation insurance.You should have workers' comp coverage to protect workers who might suffer on-the-job injuries. Workers' comp insurance is required in the vast majority of states, although some make an exception for very small employers.

4. Set up a payroll system to withhold taxes.You'll need to withhold a portion of each employee's income and deposit it with the IRS, and also make Social Security and Medicare tax payments to the IRS. For more information, get IRS Publication 15, Circular E, Employer's Tax Guide from the IRS website at www.irs.gov. (You may also have to withhold taxes for your state. For more information, check with your state's tax agency; you can find links to each state's agency at the website of the Federation of Tax Administrators at www.taxadmin.org/fta/link.)

5. Have each employee fill out IRS Form W-4, Withholding Allowance Certificate.On the W-4 form, employees tell you how many allowances they are claiming for tax purposes, so that you can withhold the correct amount of tax from their paychecks. (You don't have to file the form with the IRS.) You can find this form at www.irs.gov. You should ask employees to fill out a new W-4 form each year if they want to change their allowances.

6. Fill out Form I-9, Employment Eligibility Verification for each new employee.U.S. Citizenship and Immigration Services (USCIS, formerly known as the INS) requires employers to use this form to verify that every employee they hire is eligible to work in the United States. (You don't have to file this form with the USCIS, but you must keep it in your files for three years and make it available for inspection by officials of the USCIS.) You can obtain the form online at www.uscis.gov. Note that these filled out forms should be kept in a separate I-9 folder for all employees -- not in each employee's personnel file.

7. Report each new employee to your state's new hire reporting agency.The new hire reporting program requires employers to report information on all new employees for the purpose of locating parents who owe child support. Each state has a different new hire reporting agency. To find the name and address of your state's new hire reporting agency, see the State New Hire Reporting page at the Administration for Children & Families website (www.acf.hhs.gov).

8. Post required notices.Several government agencies require employers to post notices providing information on worker rights for their employees. For information on required federal posters, go to the Department of Labor website at www.dol.gov/elaws/posters.htm. The DOL's "Poster Advisor" will help you determine which posters you must display in your workplace. In addition, you must comply with your state department of labor's poster requirements. A list of state departments of labor is included on the federal Department of Labor's website.

9. File IRS Form 940 each year.You must file IRS Form 940 to report your federal unemployment tax for any year in which you paid wages of $1,500 or more in any quarter or for any year in which an employee worked for you in any 20 or more different weeks of the year. You can find the form at www.irs.gov.

10. Adopt workplace safety measures.Virtually every employer must comply with the requirements of the Occupational Safety and Health Act (OSHA) by, among other things, providing a workplace free of hazards, training employees to do their jobs safely, notifying government administrators about serious workplace accidents, and keeping detailed safety records. For information on these rules, go to website of the Occupational Safety and Health Administration at www.osha.gov.

11. Create an employee handbook.Although not required, it is an excellent idea to have a handbook describing your business's employee policies and making it clear that employment is at will unless an employee has signed a written employment contract.

12. Set up personnel files.For each employee you hire, create a file in which to keep job-related documents, such as job applications, employment offers, IRS Form W-4, performance evaluations, and sign-up forms for employee benefits. Medical records should be kept in a separate, confidential file, in a locked cabinet. And you should store I-9 Forms, which document an employee's immigration status, in a separate file as well.

13. Set up employee benefits.If your business has established employee benefit programs such as health insurance or a 401(k) plan, you'll need a sign-up procedure so employees

Tuesday, November 9, 2010

Wednesday, November 3, 2010

Friday, October 29, 2010

We are very excited that our client Aioli Delicatessen has been contacted about being on Diners, Drive-Ins and Dives about possibly being on their show. Good Job!

Wednesday, October 27, 2010

Tuesday, October 26, 2010

When you present your product or service in a sales meeting or speaking opportunity rehearsal is key to being confident and ensuring you get all the important details delivered.

Monday, October 25, 2010

Today is Monday, how does your efficiency look for the week? How do you track everything you do for your business? Keep an eye on our updates for new strategies.

Friday, October 22, 2010

What's the Difference Between a Business Coach and a Business Consultant? http://bit.ly/bazvvZ

Tuesday, August 10, 2010

If you are thinking about where to take a client for lunch tomorrow. Try Aioli Delecatessen for sushi grade ahi burgers with edamame hummus, house pickled daikon and a sesame slaw on the side! They are a client of mine and have wonderful food!! http://ping.fm/u3iLs

Wednesday, May 26, 2010

Are you working on your business daily or just in your business?

Monday, April 19, 2010

If you are looking to test your business brain try this out for fun & you could win a dinner on us. http://ping.fm/4Cp3p

Friday, April 16, 2010

A good way to get out of the office on a nice day is to visit your clients just to say hi and build a better relationship.

Thursday, April 15, 2010

Thursday, April 8, 2010

Assisting a client with the opening of a new lounge in Santa Rosa, CA called Christy's on the Square www.facebook.com/christysonthesquare

Monday, April 5, 2010

Wednesday, March 17, 2010

Getting ready to speak at at YPN about TUB. How do you present your self in business?

Thursday, February 25, 2010

Support your local non profits like Rotary. Tonight I will be supporting District 5130 http://ping.fm/1yXFL
Just met with http://ping.fm/yFqkJ Looking forward to establishing a business relationship with them.

Wednesday, February 24, 2010

Always work at networking with businesses to increase your opprotunity for referrals. Try joining http://ping.fm/oGoaN - http://ping.fm/54MpJ - http://ping.fm/VLalP

Tuesday, February 23, 2010

Www.santarosatransmission.com is a great place! Thanks you for the awesome service.
Working with a client early today to get his ABC paperwork done at the county bldg.

Monday, February 22, 2010

How is your SEO working? I will be meeting with @Bryan Fikes of @ZenergyWorks to find out why they are the Best SEO Experts this week.

Friday, February 19, 2010

Are you active with your Social Networks? Do you know about Merchant Circle? http://ping.fm/DkiLo

Thursday, February 18, 2010

Bryan Fikes is speaking at The DoubleTree about SEO & CBD is here in force.
Bryan Fikes is speaking at The DoubleTree about SEO & CBD is here in force.
This mornings Zenergy Works seminar is starting with Stu Carty from Contstant Contact and it is great!!!

Monday, January 4, 2010

Dream Big...Dream Clear


At the CALIFORNIA BUSINESS DEVELOPMENT CENTER, also as business owners, we understand that some weeks you only have room for just ONE THING to focus on improving your business. So, each week, we will send you a short, one minute, email to improve the success of your business...let us know what you think and any suggestions that you may have.

The One Thing to Remember This Week

DREAM BIG...and DREAM CLEAR

French writer and Nobel Prize winner Anatole France once said, "To accomplish great things, we must not only act, but also dream; not only plan, but also believe." Many of us, especially those of us running small business, know how to plan and act. We make lists, we chase funding, we gather clients, and we bury ourselves endlessly in the avalanche of paper at our desks. We are, in fact, the marathon runners of action. No one can dispute the number of hours of sweat and elbow grease we pour into our business.

The question is, how well is that approach working for us? Hour for hour, small business owners and entrepreneurs earn less than most employees in the business sector. Oh sure, we may bring home a large paycheck, but when we divide that paycheck by the number of hours we put in, how much are we making per hour? More importantly, are we really living the dream we set out to dream?

Was our dream big enough? Did we even have a dream?

It turns out that one of the main reasons we small business owners work really hard without getting very far is because we don't have an inspiring long term vision that leads us, step-by-step, into the future of our dreams. Most of the time, we've either forgotten our dreams or didn't have one to start out with. As Victor Hugo said, "There is nothing like a dream to create the future." We need a dream, and we need to dream big!

See below on how you can DREAM BIG to increase your business success

__________________________________________________________________

BP4S-101 Blueprint for Success - Level 1
January 19th 2010 - March 2nd 2010
This is an Eight Week Class to Improve the Success of your business
Price: $595.00 (8 weeks)
email tiffanie@californiabusinessdevelopment.com to learn how to save 10% to 30% Be sure to ask about our free scholarship programs


This introductory course is a step- by-step business development program designed to provide a solid foundation of knowledge and skills to Business owners & managers seeking to start, operate, and grow new or existing businesses and become more successful in their sales and performance.

January 19th - Week 1: Dream, Vision & Focus and Goals, Attitudes & Skills

The creation of a successful business begins with a well defined "business-dream". Building or creating the dream is the realization that we have the ability to dream beyond our present circumstances and is the first phase of the successful entrepreneur. You must know what your dream is before you can create the vision for your business. This class will focus on assisting you in building your dream, creating your vision for your business, formulating intent and focus, exploring the entrepreneurial attitude, assessing current skills, and identifying skills that need to be developed to ensure your success.

January 26th - Week 2: Goals, Systems, Strategies, Tactics, Schedules & Costs

Entrepreneurs who set goals are more likely to succeed in business. In this class, students will learn how to create and manage attainable and profitable goals, develop new business systems and strategies, assess costs, and create a schedule to move you towards the next level of your business success.


FREE Introductory Classes "Blueprint 101" class on the 1st and 3rd Wednesday of each month
from 5:30 - 6:30 (Conference Room B). The first Free class will begin on January 6th.

California Business Development - 1300 Valley House Dr., Suite 1300, Rohnert Park, CA 94928